Measuring Indonesia's Halal Tourism Development Using GMTI (A Case Study in West Sumatra)

Nashirudin, Muh. and Haris, Helmi and Auliya, Zakky Fahma and Margarena, Agung Novianto (2021) Measuring Indonesia's Halal Tourism Development Using GMTI (A Case Study in West Sumatra). In: ICONS 2020, 30 November 2020, Tegal, Indonesia.

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This study aims to measure the real readiness of the development of halal tourism in Indonesia. There were different views of the awards received by the two regions in Indonesia at The World Halal Tourism Award 2016 which were decided based on the polling, not based on the real conditions of halal tourism. The present study used the GMTI with four indicators namely access, telecommunications network, environment, and services in measuring tourist responses toward their interests in visiting West Sumatra. This research used quantitative methods and the samples were taken by purposive sampling with a sample of 50 non-local Muslim tourist respondents who have previously visited West Sumatra. The data were analyzed using simple linear regression employing SPSS ver. 21. The findings of the present study showed that the four GMTI indicators have significant effects on the intention of Muslim tourists in visiting West Sumatra.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: halal tourism access telecommunications network environment services
Subjects: H Social Sciences > H Social Sciences (General)
Depositing User: EAI Editor IV
Date Deposited: 06 May 2021 09:51
Last Modified: 06 May 2021 09:51

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