Millennials Information-Seeking Behavior About Climate Change

Luqman, Yanuar (2021) Millennials Information-Seeking Behavior About Climate Change. In: ICISPE 2020, 9-10 October 2020, Semarang, Indonesia.

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Climate change concern, especially the issue of climate change, is needed from millennials. Millennial is the next generation that can continue sustainable development. This study conducts to describe millennial information-seeking behaviour related climate change issue. The presence of technology and new media are driving millennial different communication patterns, especially about climate change. Information in the new media is so numerous and varied that it can provide alternative behavior in seeking information about climate change. Underpinning the cybernetic tradition, this research framework draws within the Expectancy-value theory approach and Computer-Mediated Communication. Using a survey research method of 545 of various students in Indonesia representing the millennial generation, this study aims to answer how millennial behaviour is in seeking information about climate change. This study's findings indicate that the discourse on millennial climate change is happening and very important to discuss because climate change is implemented as a result of human activities that are not environmentally friendly. Millennials tend to choose new media, especially social media, as a reference for data and information. These preferences should be presumed due to the more interactive and mass communication nature of social media compared to other media.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: climate change information-seeking millennials
Subjects: H Social Sciences > H Social Sciences (General)
Depositing User: EAI Editor IV
Date Deposited: 10 May 2021 09:57
Last Modified: 10 May 2021 09:57

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