Business Development Towards Competitive Advantage in Solo SMEs in the Industrial Revolution Era 4.0

Purbawati, Dinalestari and Budiatmo, Agung (2021) Business Development Towards Competitive Advantage in Solo SMEs in the Industrial Revolution Era 4.0. In: ICISPE 2020, 9-10 October 2020, Semarang, Indonesia.

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Indonesia is a country with a lot of cultural diversity. One form of culture that is starting to fade at the moment is the use of traditional clothes (especially Blangkon) Solo. The purpose of this study is to identify and describe the important stages in business development and formulation of business development strategi eon Blangkon SMSs. Analyzing the internal and external environment, and planning for business development at SMEs in Solo in accordance with RBV Theory. This research was conducted at the Blangkon Solo UMKM cluster, where in one cluster there are 17 SMEs that are still active. Of the 17 SMEs, only 5 were used as key informants. From the results of the study, it can be seen that the performance of the MSME process is not so good, this can be seen from the inability of SMEs to adapt to the global market, and the financial report that are not well recorded. However, it has good fundamental resources, this can be seen from the number of skilled workers, has a stable customer group, has good relations with suppliers, and is able to provide products with good and stable quality. Going forward, companies must be able to improve on four aspects of the RBV , namely process performance, fundamental resources, enhancement capabilities and dynamic capabilities. So that it will be able to provide support for the implementation of regional development and provide an encourage for cultural recognition.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: smes competitive advantage industrial revolution 40 rbv
Subjects: H Social Sciences > H Social Sciences (General)
Depositing User: EAI Editor IV
Date Deposited: 06 May 2021 09:52
Last Modified: 06 May 2021 09:52

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