UTAUT APPROACH APPLICATION TO ANALYZE THE DETERMINANTS OF FINTECH MARKET AGGREGATOR USER SATISFACTION

Regina, Theodora and Kurniasari, Florentina and Utomo, Prio (2021) UTAUT APPROACH APPLICATION TO ANALYZE THE DETERMINANTS OF FINTECH MARKET AGGREGATOR USER SATISFACTION. In: ICEBE 2020, 1st October 2020, Tangerang, Indonesia.

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Abstract

Fintech Market Aggregator (FMA) gather information, and compare financial product offers from various banks or non-bank institution which help the customer to decide which product that fit their needs that support financial literation in Indonesia. This research aims to analyze the determinant factors of FMA user satisfaction using the UTAUT approach that still limited to be found and enriched by the trust variable. The study used an online questionnaire from 90 FMA users, analyzed by SEM method and SMART PLS application. The result showed that performance expectancy, effort expectancy, and social influence had a positive impact on the use of FMA services. The use of FMA had a positive effect on user satisfaction. The usage of the UTAUT model on this research could explain that all the variables had a 71.6 percent influence on to use of FMA. And the use of FMA services influenced user satisfaction of 45.4 percent.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: fintech market aggregator utaut user satisfaction sem fintech
Subjects: H Social Sciences > H Social Sciences (General)
Depositing User: EAI Editor IV
Date Deposited: 17 May 2021 08:15
Last Modified: 17 May 2021 08:15
URI: https://eprints.eudl.eu/id/eprint/3250

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