Proceedings of the First International Conference of Economics, Business & Entrepreneurship, ICEBE 2020, 1st October 2020, Tangerang, Indonesia

Research Article

Analysis of The Influence of Graphic Financial Information Presentation; The Role of Human Information Modality, Experimental Approach

Download435 downloads
  • @INPROCEEDINGS{10.4108/eai.1-10-2020.2305583,
        author={Reni  Oktavia and Edi  Santoso},
        title={Analysis of The Influence of Graphic Financial Information Presentation; The Role of Human Information Modality, Experimental Approach},
        proceedings={Proceedings of the First International Conference of Economics, Business \& Entrepreneurship, ICEBE 2020, 1st October 2020, Tangerang, Indonesia},
        publisher={EAI},
        proceedings_a={ICEBE},
        year={2021},
        month={4},
        keywords={information graph decision quality information modality},
        doi={10.4108/eai.1-10-2020.2305583}
    }
    
  • Reni Oktavia
    Edi Santoso
    Year: 2021
    Analysis of The Influence of Graphic Financial Information Presentation; The Role of Human Information Modality, Experimental Approach
    ICEBE
    EAI
    DOI: 10.4108/eai.1-10-2020.2305583
Reni Oktavia1,*, Edi Santoso1
  • 1: University of Lampung
*Contact email: reni.oktavia@feb.unila.ac.id

Abstract

This study aims to examine the impact of presenting visual financial information on the quality of investment decisions in setting the stage of decision making that has time constraints. Experiments to test the effect of graphical and non-graphical information presentations are conducted with 52 experimental subjects. Based on the data generated in this research experiment, we can conclude that financial information presented in a graphical form provides a higher contribution to improve the quality of investment decisions than an ordinary table form. This study also finds that bar graphs are better used to present time series financial data than line graphs. In contrast, the research shows that personal information modality is statistically insignificant in influencing the quality of decisions. However, in this study, the low quality of visual modality decisions is higher than other information modalities. Finally, this study finds that information presentation format affects the human speed in understanding provided information that, in the end, also affects the quality of decisions made based on that information.