Proceedings of the First International Conference of Economics, Business & Entrepreneurship, ICEBE 2020, 1st October 2020, Tangerang, Indonesia

Research Article

Analysis of Factors that Affecting the Acceptance of the Use of Digital Form Mobile Application At Pt. Abc Using Tam Dan Utaut Theoretical model

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  • @INPROCEEDINGS{10.4108/eai.1-10-2020.2305006,
        author={Stanley  Susanto and Prio  Utomo and Kristianus Ade Sudiyono},
        title={Analysis of Factors that Affecting the Acceptance of the Use of Digital Form Mobile Application At Pt. Abc Using Tam Dan Utaut Theoretical model},
        proceedings={Proceedings of the First International Conference of Economics, Business \& Entrepreneurship, ICEBE 2020, 1st October 2020, Tangerang, Indonesia},
        publisher={EAI},
        proceedings_a={ICEBE},
        year={2021},
        month={4},
        keywords={tam utaut digital form mobile application internet banking},
        doi={10.4108/eai.1-10-2020.2305006}
    }
    
  • Stanley Susanto
    Prio Utomo
    Kristianus Ade Sudiyono
    Year: 2021
    Analysis of Factors that Affecting the Acceptance of the Use of Digital Form Mobile Application At Pt. Abc Using Tam Dan Utaut Theoretical model
    ICEBE
    EAI
    DOI: 10.4108/eai.1-10-2020.2305006
Stanley Susanto1,*, Prio Utomo1, Kristianus Ade Sudiyono1
  • 1: Universitas Multimedia Nusantara
*Contact email: whf.faith93@gmail.com

Abstract

The use of a digital form mobile application in banking services at PT.ABC, as one of the banking service providers in Indonesia, is not yet popular. In this research, researcher using the TAM-UTAUT models to identify what factors that have a critical influence so that PT. ABC will be able to know what their advantages and disadvantages from digital implementation. Hopefully PT. ABC can optimize services more intensively in their internet banking, so that customers will increasingly believe in the credibility and adaptive ability of banking in this digital era. However, the results obtained also indicate that the technology itself is not a determinant of the successful adoption rate of the use of the digital form mobile application. Thus, it can be concluded that there are other factors outside of technology that affect the acceptance rate of the digital form at PT. ABC itself.