Proceedings of the First International Conference on Economics, Business and Social Humanities, ICONEBS 2020, November 4-5, 2020, Madiun, Indonesia

Research Article

Commercialization Strategy of Technology Innovation Products in Indonesia (Case Study at Agency for the Assessment and Application of Technology)

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  • @INPROCEEDINGS{10.4108/eai.4-11-2020.2304552,
        author={Anindya Pridanti Anggraeni and Lalita Sekar Ryani and Muhammad  Nastabiq and Fabian  Wijaya},
        title={Commercialization Strategy of Technology Innovation Products in Indonesia (Case Study at Agency for the Assessment and Application of Technology)},
        proceedings={Proceedings of the First International Conference on Economics, Business and Social Humanities, ICONEBS 2020, November 4-5, 2020, Madiun, Indonesia},
        publisher={EAI},
        proceedings_a={ICONEBS},
        year={2021},
        month={2},
        keywords={technology commercialization product innovation product development business strategy qualitative approach},
        doi={10.4108/eai.4-11-2020.2304552}
    }
    
  • Anindya Pridanti Anggraeni
    Lalita Sekar Ryani
    Muhammad Nastabiq
    Fabian Wijaya
    Year: 2021
    Commercialization Strategy of Technology Innovation Products in Indonesia (Case Study at Agency for the Assessment and Application of Technology)
    ICONEBS
    EAI
    DOI: 10.4108/eai.4-11-2020.2304552
Anindya Pridanti Anggraeni1,*, Lalita Sekar Ryani1, Muhammad Nastabiq2, Fabian Wijaya1
  • 1: Faculty of Economics and Business, Diponegoro University, Indonesia
  • 2: Muhammad Nastabiq3, Fabian Wijaya4 Faculty of Economics and Business, Diponegoro University, Indonesia
*Contact email: anindya_danti@yahoo.co.id

Abstract

This study examines the commercialization strategy implemented by one of the Indonesian government research institutes Agency for the Assessment and Application of Technology (BPPT) as an effort to commercialize the results of technological innovation products to increase competitiveness towards national independence. This research explains how BPPT encourages the manufacture of product and service technology through of creating innovations by developing effective strategies to commercialize technology products, how the implementation of business processes and the incubation process products. This study used a qualitative method with case study approach. The results found that BPPT launched commercialization strategy by focusing on creating technology innovation products market driven that support industrial needs. Other findings found that business process consists of ten stages: research, technology disclosure, assessment, intellectual property protection, technology marketing, selecting the best partner, cooperation agreement, project management, payment and royalties, and reinvest. The commercialization of technology products from research institute is more successful if supported by well preparation, planned and measurable strategic plan, so strategies in increasing the role of technology through innovation and technology services will be in line with the direction of national development.