Research Article
Classic Elegant Style Preference in Indonesian Upper-Class Customers in 2015-2018
@INPROCEEDINGS{10.4108/eai.2-11-2019.2294883, author={Tyar Ratuannisa and Kahfiati Kahdar and Asyifa Rachmadina J and Annisaa Nurfitriyana}, title={Classic Elegant Style Preference in Indonesian Upper-Class Customers in 2015-2018}, proceedings={Proceedings of the 1st Conference of Visual Art, Design, and Social Humanities by Faculty of Art and Design, CONVASH 2019, 2 November 2019, Surakarta, Central Java, Indonesia}, publisher={EAI}, proceedings_a={CONVASH}, year={2020}, month={8}, keywords={fashion style classic elegant upper-class consumers dewi magazine}, doi={10.4108/eai.2-11-2019.2294883} }- Tyar Ratuannisa
Kahfiati Kahdar
Asyifa Rachmadina J
Annisaa Nurfitriyana
Year: 2020
Classic Elegant Style Preference in Indonesian Upper-Class Customers in 2015-2018
CONVASH
EAI
DOI: 10.4108/eai.2-11-2019.2294883
Abstract
Clothes do not only fulfill physiological needs, but also psychological needs, so that humans look stylish and trendy. One style of clothes that is recognized and used in Indonesia is a classic elegant style that is characterized by neat cuts, tailor made, and a choice of colors and motifs that tend not too extravagant to accentuate the neat and classic pieces. The use of classic elegant style by upper-class consumers as an important role of the trickle-down fashion principle in this research was traced from the rubrics of “Hot” and “Liputan Khusus” in Dewi Magazine published in 2015-2018. It was found that this style was the dominant style that emerged along with the repetitive cycle of 1980s fashion trends in which fashion consumers had the desire to look established, exclusive, and had special attention to a healthy lifestyle that made the wearers look fit and prime. In the past, classic elegant style was more widely used by adult upper-class consumers, however, the stereotypes changed since this style was then used by young adults with various professions related to the use of the internet, which led to the shifting of upper-class consumers into young adults.