The Role of Opinion Leaders in Diseminating Climate Change Policy

Luthfia, Agusniar Rizka and Alkhajar, Eka Nada Shofa (2020) The Role of Opinion Leaders in Diseminating Climate Change Policy. In: CONVASH 2019, 2 November 2019, Surakarta, Central Java, Indonesia.

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Abstract

Opinion leaders have important roles to boost the successful of the government policies and programs implementation. The climate village program is a form of national climate change policy to reduce climate change impacts. The program will not run smoothly without roles from various parties, especially the opinion leaders. The research aimed to reveal the roles of opinion leaders in encouraging the implementation of national climate change policy at the grassroots level. This research was a qualitative descriptive study conducted in Pendulan Hamlet, Sleman. The results of this study found that the successful implementation of the national climate change policy in the form of a climate village program at the hamlet cannot be separated from the role of its opinion leaders. The research found that opinion leaders have played strategic and crucial roles in bringing the successful of the climate village program implementation. There were at least three important roles played by opinion leaders on the success of the program. The roles they played that support the success of the program were motivator, initiator and communicator.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: opinion leaders climate village program policy implementation
Subjects: H Social Sciences > H Social Sciences (General)
Depositing User: EAI Editor IV
Date Deposited: 07 Jun 2021 15:12
Last Modified: 07 Jun 2021 15:12
URI: https://eprints.eudl.eu/id/eprint/3695

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