UnderstandingSouth Tangerang's Generation Z during 2019 Student Protest through Empathy Map Canvas

Leksono, Fitorio Bowo and Sugianto, Donna Angelina (2020) UnderstandingSouth Tangerang's Generation Z during 2019 Student Protest through Empathy Map Canvas. In: CONVASH 2019, 2 November 2019, Surakarta, Central Java, Indonesia.

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During Student Protest in September 23th-24th 2019, Indonesian Gen Z succeed to give a new looks for a student protest in Indonesia through various posters and slogans that influenced by various meme in social media and also how they held the protest itself. This phenomena is something that never been seen in Indonesian student activism before. In order to get understanding this phenomena, Empathy Map Canvas has been chosenas a tool to get better insight of Indonesian Gen Z perspective.This study aimed to see Indonesian Gen Z perspective in relation with politic and democracy. Quantitative study in the form of surveys and questionnaires that covered daily visual and audio experience and also their behavior were conducted with respondents students from various universities in South Tangerang that participated in the protest. In addition, qualitative study in the form of interview also conducted to the same group of respondents. This study confirm the intimate relation between of Indonesian Gen Z and social media, that in return influenced the way they communicate, think, and how to achieve their goal. At last, this study would provide insight for any politicians and political party that would like to get better understanding for Indonesian Gen Z.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: 2019 student protest indonesia generation z empathic map canvas
Subjects: H Social Sciences > H Social Sciences (General)
Depositing User: EAI Editor IV
Date Deposited: 07 Jun 2021 15:13
Last Modified: 07 Jun 2021 15:13
URI: https://eprints.eudl.eu/id/eprint/3731

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