Research Article
PT Telkom’s Competitive Strategy in the Digital Industry in Indonesia
@INPROCEEDINGS{10.4108/eai.3-10-2020.2306606, author={Willy Abdilah and Berto Usman and Eryk Lesmono}, title={PT Telkom’s Competitive Strategy in the Digital Industry in Indonesia}, proceedings={Proceedings of the 3rd Beehive International Social Innovation Conference, BISIC 2020, 3-4 October 2020, Bengkulu, Indonesia}, publisher={EAI}, proceedings_a={BISIC}, year={2021}, month={5}, keywords={digital business; competitive advantage; improvement strategy competitive advantage; digital telecommunication}, doi={10.4108/eai.3-10-2020.2306606} }- Willy Abdilah
Berto Usman
Eryk Lesmono
Year: 2021
PT Telkom’s Competitive Strategy in the Digital Industry in Indonesia
BISIC
EAI
DOI: 10.4108/eai.3-10-2020.2306606
Abstract
The trend of revenue declining in the global telecommunications industry in recent years, has also being experienced by PT Telkom Indonesia. This situation requires PT Telkom to find other revenue engines through digital business. However, the performance of its digital business has not contributed significantly to the company's revenue. The purpose of this research is to identify the factors why PT Telkom's Digital Business Unit, particularly in consumer digital, is not able to compete in the digital industry in Indonesia as well as crafting the right business strategy to be implemented by PT Telkom's Digital Business Unit in order to win the competition in the digital industry in Indonesia. Through qualitative research with a descriptive approach, data collection is done through in-depth documentation and interview technique.