Abbas, A. Mohamed and Vimal, S. and Maheswaran, U. and Porselvi, T. and Meenakshi, B. (2021) Application of IoT for Counterfeit Prevention in Fast Moving Consumer Goods. In: I3CAC 2021, 7-8 June 2021, Bharath University, Chennai, India.
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Abstract
The current research provides research into the techniques used and in making fraudulent identification of fast-moving consumer goods, which can be used to combat the distribution of counterfeit goods in various domains. Different strategies can be used to identify and control the distribution of counterfeit goods at different levels. The list of strategies and methods explored in this report include: asset verification technology, which can be used to distinguish between real and counterfeit goods, tracking and tracking technology, which can be used to control the purchase and distribution of chains to make it easier to find counterfeit goods in the supply chain. and marking ecommerce web analytics technology, which can be used to identify fraudulent product vendors and set up organizations and processes. Each method may not be a valid solution to the problem of production and distribution of counterfeit products. The fraud problem is related to many different domains and assets..
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Uncontrolled Keywords: | fmcg top companies counterfeit prevention brand protection smart labels |
| Subjects: | Q Science > QA Mathematics > QA75 Electronic computers. Computer science QA75 Electronic computers. Computer science |
| Depositing User: | EAI Editor IV |
| Date Deposited: | 11 Jun 2021 08:02 |
| Last Modified: | 11 Jun 2021 08:02 |
| URI: | https://eprints.eudl.eu/id/eprint/3868 |
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