Buying Behavior Towards E-Tailing In Rural Areas Of Kanyakumari District

Samuel, S.Fenin and Asha, Dr.K. and Shibin Tad, Dr. M.C. (2021) Buying Behavior Towards E-Tailing In Rural Areas Of Kanyakumari District. In: I3CAC 2021, 7-8 June 2021, Bharath University, Chennai, India.

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In the contemporary world, E-Shopping has become one of the most popular arrangements among compulsive shoppers. E-Shopping gives access to any user to purchase any sort of products or avail any kind of services which are listed online, within their comfort zone. It does not even compromise on the convenience of the customers, because anyone who purchases a product or service from the internet have the provision to get it delivered at their doorstep. Online vendors have been acquiring more volume of customers through creative and crafty marketing and hassle-free shopping experience with maximum satisfaction. Online vendors stay on top of the game by fulfilling their clients' requirements seamlessly. A detailed assessment of this buying pattern reveals that users shop online with the principle moto to save their time. Some of the crucial issue with an online purchase was identified as EMI issues and the modest nature of items. Although there are many issues occurred during e-commerce, but the well-layered administration of the online vendors has managed to rule out all the grievances to a considerable extend. This has motivated many users to depend on online vendors and thus Consumer buying behavior has significant involvement in online shopping.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: e-shopping e-tailing buying behavior of consumers
Subjects: Q Science > QA Mathematics > QA75 Electronic computers. Computer science
QA75 Electronic computers. Computer science
Depositing User: EAI Editor IV
Date Deposited: 11 Jun 2021 08:04
Last Modified: 11 Jun 2021 08:04

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