Analysis of the Market Chain of Tilapia Fish with Floating Net Bag Cultivation in Lake Batur, Kintamani, Bangli

Sadguna, Nyoman Dewa and Kawan, I Made and Sugiana, I Gusti Ngurah (2020) Analysis of the Market Chain of Tilapia Fish with Floating Net Bag Cultivation in Lake Batur, Kintamani, Bangli. In: WARDS 2019, 27 June 2019, Denpasar-Bali, Indonesia.

[thumbnail of PDF]
Preview
Text (PDF)
eai.13-12-2019.2298264.pdf - Published Version

Download (165kB) | Preview

Abstract

The fish cultivation business using the floating net bag (KJA) system has undergone series of growth over a long time. This method is widely used by fish farmers in Lake Batur, Kintamani, Bangli. Despite all the various developments, a major problem that persists is the fact that after production, the farmers are yet to fully maximise the marketing system. Based on this background, the purpose of this study was to find out the marketing chain system in the business models and its margins through the means of surveys. The study location was determined through purposive sampling involving 26 tilapia fish farmers using the KJA system in Lake Batur, Kedisan Village, Kintamani, Bangli. In addition, the snow ball sampling technique was used to trace the marketing institutions involved in the process of marketing. The results showed that all the fish farmers' products were distributed by retailers, hence, the marketing chain system was only through one market channel. This was mainly from the farmers, then distributed directly to the retailers with a margin of Rp. 3,000 - up to Rp. 8,000 per kilogram of fresh fish. However, the share or price received by these farmers was between 90 to 77%. Therefore, it is recommended that the fish farmers distribute their products to local retailers.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: market chains marketing margins floating net bags
Subjects: H Social Sciences > H Social Sciences (General)
Depositing User: EAI Editor IV
Date Deposited: 30 Jun 2021 12:20
Last Modified: 30 Jun 2021 12:20
URI: https://eprints.eudl.eu/id/eprint/4030

Actions (login required)

View Item
View Item