Research Article
The Types of Meaning in Coca Cola Company Advertisement
@INPROCEEDINGS{10.4108/eai.15-11-2019.2296277, author={I Gusti Ayu Agung Dian Susanthi and Ayu Diana Pramita}, title={The Types of Meaning in Coca Cola Company Advertisement}, proceedings={Proceedings of the First International Seminar on Languare, Literature, Culture and Education, ISLLCE, 15-16 November 2019, Kendari, Indonesia}, publisher={EAI}, proceedings_a={ISLLCE}, year={2020}, month={6}, keywords={coca cola advertisement seven types of meaning}, doi={10.4108/eai.15-11-2019.2296277} }- I Gusti Ayu Agung Dian Susanthi
Ayu Diana Pramita
Year: 2020
The Types of Meaning in Coca Cola Company Advertisement
ISLLCE
EAI
DOI: 10.4108/eai.15-11-2019.2296277
Abstract
This study aims to analyze the types of meanings and massage constructed in Coca Cola advertisement. The theory applied is taken from Leech entitled Semantics, the study of meaning the second edition. The data source of this study is taken from fifteen of brochures coca cola. The data are collected by download the brochures and all of the data are noted. Then, the data are classified based on types of meanings and the messages constructed. In addition, the data is analyzed by qualitatively using a qualitative descriptive approach. Based on the result of analysis, it was found that there are seven types of meanings. They were conceptual, connotative, social, reflected, affective, thematic, and collocative meaning. To sum up, the messages constructed were Coca Cola is the best products in the world with ingredients that are very safe to consume. Its products are spread all over the world at affordable prices.