Digital Transaction Analysis on Game Call of Duty (COD) Mobile using Apriori Algorithm

Widyastuti, Rosalia Nansih and Permana, Silvester Dian Handy (2020) Digital Transaction Analysis on Game Call of Duty (COD) Mobile using Apriori Algorithm. In: ICSET 2019, 23 November 2019, Jakarta, Indonesia.

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The Call of Duty (COD) Mobile is a popular game which has reached 100 million downloads within a week after it was released in September 2019. This game earned 28 billion Rupiah in 3 days after released and many local developers want to follow the success by making similar games. Therefore, local game developers need to know the player’s habit in buying virtual product. This research examines digital transaction patterns in used in Cash Point. Cash Points is the currency which used in the COD Mobile Game. Thus, we need a data collection algorithm that has better accuracy, namely the Apriori Algorithm. This algorithm analyzes transactions which often occur in the COD Mobile Game. The results of this study prove that most of the player purchase Cash Point to buy a Battle Pass and the remaining balance is saved to buy a Battle Pass in the next sessions. Utilizing a battle pass with attractive prizes will increase player interest in buying the Cash Point.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: call of duty mobile apriori cash point game developer
Subjects: Q Science > Q Science (General)
T Technology > T Technology (General)
T Technology > TA Engineering (General). Civil engineering (General)
Depositing User: EAI Editor IV
Date Deposited: 30 Jun 2021 12:30
Last Modified: 30 Jun 2021 12:30

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