The Role of Big Data in Political Campaigns (Case Study of Jakarta Special Region Province)

Irwansyah, Irwansyah and Setiawan, Woko and Silalahi, Evvy (2020) The Role of Big Data in Political Campaigns (Case Study of Jakarta Special Region Province). In: ICSET 2019, 23 November 2019, Jakarta, Indonesia.

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This research is about the role of Big Data in Indonesia in political campaigns. The method used is a mix method that is quantitatively by means of computing with a Big Data based application called BitWafl Media Analytic. Then using a qualitative method by means of narration in which with this method the data is drawn and explored thematically then narrated. Quantitative data collection by Data Mining represents the discovery of useful patterns or trends through a number of Big Data while qualitatively with open interviews.The recommendations of the results of this study are that big data technology has a significant role in political campaigns, but the technology still requires an important role for humans to package campaign messages or as operators.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: big data political campaigns political communication election
Subjects: Q Science > Q Science (General)
T Technology > T Technology (General)
T Technology > TA Engineering (General). Civil engineering (General)
Depositing User: EAI Editor IV
Date Deposited: 30 Jun 2021 12:32
Last Modified: 30 Jun 2021 12:32

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