Research Article
Indonesian Beauty Vlogger: YouTube as Social Engineering Tools for Z Generations
@INPROCEEDINGS{10.4108/eai.26-11-2019.2295172, author={Ahmad Mulyana and Rizki Briandana and Evi Fauziah}, title={Indonesian Beauty Vlogger: YouTube as Social Engineering Tools for Z Generations}, proceedings={Proceedings of the First Brawijaya International Conference on Social and Political Sciences, BSPACE, 26-28 November, 2019, Malang, East Java, Indonesia}, publisher={EAI}, proceedings_a={B-SPACE}, year={2020}, month={5}, keywords={social media indonesian beauty vlogger youtube and social engineering}, doi={10.4108/eai.26-11-2019.2295172} }- Ahmad Mulyana
Rizki Briandana
Evi Fauziah
Year: 2020
Indonesian Beauty Vlogger: YouTube as Social Engineering Tools for Z Generations
B-SPACE
EAI
DOI: 10.4108/eai.26-11-2019.2295172
Abstract
This study aims to analyze how the used of YouTube as Social Engineering Tools for Z Generations. Social Engineering is an action to make social change, starting from reading, understanding social reality and making social change. In this context, YouTube is a digital platform where people can upload and share videos online, until now YouTube has become part of the entertainment industry. One of YouTube users is beauty vlogger, where YouTube consumers who use YouTube to review beauty products. This study uses a case study method with focus group discussion and observation data collection techniques to answer research problems. The results showed that how the Z generations used the results of watching YouTube as a form of establishing their identity. Vlogger watching activity is used as an effort to find information and deep understanding. Specific informants use the results of the watching activity as a way to explore information and discover new things that can be their reference in building self-identity.