The Evaluation Model of Student Decision in Using Islamic Banking: Theory of Planned Behavior Approach

Sugiyanto, Sugiyanto and Jatmiko, Jatmiko and Rahayu, Nurjannah Endah and Widayatmoko, Dwi Hendro (2020) The Evaluation Model of Student Decision in Using Islamic Banking: Theory of Planned Behavior Approach. In: ICONQUHAS 2018, 2-4 October 2018, Bandung, Indonesia.

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Abstract

Research on consumer behavior has been focused more on service advertisements and so on. This study evaluates the customer decision model i using the TPB approach. The expected results from this study are first, making a decision model for the selection of Islamic banks among students by using the development of planned behavioral theory. Second is to find out whether Islamic bank selection behavior for activities is carried out with careful consideration or just following others, third is to find out the profile of potential customers of Islamic banks among University of Esa Unggul students. Using primary data by distributing questionnaires to respondents by using purposive sampling method. Data analysis using causality method using Structural Equation Modeling (SEM) and qualitative analysis is done by cross tab and mapping of respondents' answers to find out how the characteristics of potential customers of Islamic banks among students. The expected findings from the results of this study were the first evaluation of the decision model of the selection of Islamic banks among students at Esa Unggul University, the second factor which had the greatest influence in the decision on the selection of Islamic banks among students at Esa Unggul University Jakarta, the third to find out the profile potential customers of Islamic banks among Esa Unggul University students in Jakarta.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: theory of planned behavior structural equations modelling sharia banking student
Subjects: H Social Sciences > H Social Sciences (General)
Depositing User: EAI Editor IV
Date Deposited: 12 Jul 2021 12:48
Last Modified: 12 Jul 2021 12:48
URI: https://eprints.eudl.eu/id/eprint/4582

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