Research Article
Analysis of Technology Acceptance in Student Entrepreneurs
@INPROCEEDINGS{10.4108/eai.22-7-2020.2307877, author={Ahmad Sehabuddin and Ubaedul Mustofa}, title={Analysis of Technology Acceptance in Student Entrepreneurs}, proceedings={Proceedings of the 3rd International Conference on Economics, Business and Economic Education Science, ICE-BEES 2020, 22-23 July 2020, Semarang, Indonesia}, publisher={EAI}, proceedings_a={ICE-BEES}, year={2021}, month={5}, keywords={entrepreneurship student tam tra}, doi={10.4108/eai.22-7-2020.2307877} }- Ahmad Sehabuddin
Ubaedul Mustofa
Year: 2021
Analysis of Technology Acceptance in Student Entrepreneurs
ICE-BEES
EAI
DOI: 10.4108/eai.22-7-2020.2307877
Abstract
This study aims to analyze the acceptance of technology in entrepreneurship. This research adopts the TAM theory and the TRA theory. In TAM theory adopts two variables are perceived usefulness and perceived ease of use. Meanwhile, the TRA theory adopt an attitude. This research is a quantitative study. The sample in this study was Semarang State University students who joined in the Indonesian Young Entrepreneurs Association. Sampling techniques in this study using the formula from Slovin. Analysis techniques were use SEM with the WarpPLS 7.0 application. The results of this study are the perceived usefulness and perceived ease of use have a positive and significant effect directly on attitudes to using technology in entrepreneurship. Perceived ease of use has a positive and significant effect directly on perceived usefulness. On the other hand, perceived ease of use has an indirect positive and significant effect on attitudes to using technology in entrepreneurship through perceived usefulness. The conclusion of this research is that perceived usefulness and perceived convenience have a positive effect on students' attitudes in applying technology when entrepreneurship. It’s means that the application of technology in student entrepreneurship is responded positively.