Analysis of Technology Acceptance in Student Entrepreneurs

Sehabuddin, Ahmad and Mustofa, Ubaedul (2021) Analysis of Technology Acceptance in Student Entrepreneurs. In: ICE-BEES 2020, 22-23 July 2020, Semarang, Indonesia.

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Abstract

This study aims to analyze the acceptance of technology in entrepreneurship. This research adopts the TAM theory and the TRA theory. In TAM theory adopts two variables are perceived usefulness and perceived ease of use. Meanwhile, the TRA theory adopt an attitude. This research is a quantitative study. The sample in this study was Semarang State University students who joined in the Indonesian Young Entrepreneurs Association. Sampling techniques in this study using the formula from Slovin. Analysis techniques were use SEM with the WarpPLS 7.0 application. The results of this study are the perceived usefulness and perceived ease of use have a positive and significant effect directly on attitudes to using technology in entrepreneurship. Perceived ease of use has a positive and significant effect directly on perceived usefulness. On the other hand, perceived ease of use has an indirect positive and significant effect on attitudes to using technology in entrepreneurship through perceived usefulness. The conclusion of this research is that perceived usefulness and perceived convenience have a positive effect on students' attitudes in applying technology when entrepreneurship. It’s means that the application of technology in student entrepreneurship is responded positively.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: entrepreneurship student tam tra
Subjects: H Social Sciences > H Social Sciences (General)
Depositing User: EAI Editor IV
Date Deposited: 22 Jul 2021 13:50
Last Modified: 22 Jul 2021 13:50
URI: https://eprints.eudl.eu/id/eprint/5003

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