Visual Analysis of Data Sales Using the Knime Platform Template - A Study at PT. Soho Global Health Alliance Division Cirebon

Sulaiman, Eman and Suliyanto, Suliyanto and Najmudin, Najmudin (2021) Visual Analysis of Data Sales Using the Knime Platform Template - A Study at PT. Soho Global Health Alliance Division Cirebon. In: ICOSMI 2020, 14-16 September 2020, Bogor, West Java, Indonesia.

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Abstract

Industry 4.0 Era data is very important and is the starting point for managers to make decisions on the next step. Sales data generally have been presented and processed using Ms. Excel. This has limitations in visualizing, the purpose of this study is to bridge the limitations of the author by conducting a visual study of sales data analysis using the open-source KINIME Platform template. The results show that using KNIME Data visualization can be done easily and quickly (drag and drop node) using the template provided. The empirical advantage of this study is that it makes it easier for target managers to manage data, and big data is used as a basis for companies to plan everything. Theoretically adding knowledge about big data to marketing theory. Future research in The database can be used for terms of machine learning and artificial intelligence for marketing.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: industry 40 marketing sales data knime visual analysis
Subjects: H Social Sciences > H Social Sciences (General)
Depositing User: EAI Editor IV
Date Deposited: 26 Jul 2021 14:48
Last Modified: 26 Jul 2021 14:48
URI: https://eprints.eudl.eu/id/eprint/5053

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