Important Factors Influencing Consumers Planned Purchase Behavior of SMEs Foodservices Business: Case Study Taichan’s Satay

Munandar, Jono Mintarto and Zataisma, Bunga (2021) Important Factors Influencing Consumers Planned Purchase Behavior of SMEs Foodservices Business: Case Study Taichan’s Satay. In: ICOSMI 2020, 14-16 September 2020, Bogor, West Java, Indonesia.

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Abstract

Taichan’s satay is a type of food business (restaurant or street food) selling grilled chicken as the city's mainstay product. This study aims to identify the important factors influencing the purchasing process and identify the factors influencing the planned purchasing behavior of customers of Taichan’s satay in the city of Bogor. The non-probability sampling method with accidental sampling technique was carried out for this study. The results showed that purchasing behavior among Taichan’s satay consumers in Bogor City is significantly influenced by product-price-personal quality and prestige

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: purchasing behavior the theory of planned behavior variance-based sem taichan satay
Subjects: H Social Sciences > H Social Sciences (General)
Depositing User: EAI Editor IV
Date Deposited: 26 Jul 2021 14:51
Last Modified: 26 Jul 2021 14:51
URI: https://eprints.eudl.eu/id/eprint/5084

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