Experience of Business Owner Coffee Shops and Size of Enterprises on Sustainable Perspectives

Coffee shops in Bogor city have been growing rapidly and raised questions about sustainability. This article aims to analyze different perspectives on sustainability with variables of product innovation, market orientation,and marketing performance expectation based on business owner experience. As many 110 business owners had interviewed. Indicators of Expectation on profit, sale in the next year and customer relation have significantly different among business experience groups. Indicators of perception on plastic usability, environment consideration in developing new products, trial error, market identification and customer reference.