Increased Competitiveness of Leading Products Based on Bengkulu Robusta Coffee

Bengkulu Province is the third largest robusta coffee producer in Indonesia. Its potential has good physical qualities of seeds, has distinctive taste and aroma, strong character, and has Geographical Indications (IG). So the opportunity to turn Bengkulu Robusta coffee into a superior product is huge. The goal to be achieved is to improve the competitiveness of Robusta Bengkulu-based superior products. The method used is a literature study to prove that Bengkulu coffee has the potential to be a superior product, for the selection of superior products and the selection of processes using expert interviews, to test the level of panelist satisfaction using a Likert scale. The results obtained by Bengkulu coffee can be a regional superior product and the selected superior products are ground coffee with dry processing, medium roasting process, and fine milling. The production process is workable and the product is favored by panelists.