Toraja Coffee As Tourism Identity: Perception Of Foreign Tourists

Muhammad, Hasyim and Prasuri, Kuswarini and Masdiana, Masdiana (2019) Toraja Coffee As Tourism Identity: Perception Of Foreign Tourists. In: CELL 2019, 5-6 August 2019, Purwokerto, Central Java, Indonesia.

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Place branding is a device in regional development to improve the competitiveness of the face of global competition. Toraja coffee is the identity of the Toraja region that has potential as a tourism icon. The main issues in this research are how to enhance the image and reputation of the Toraja coffee as a new tourism destination. Qualitative research methods are used to answer this descriptive problem formulation with a focus on the exploration of the social situation in depth, broad and thorough about coffee as the icon of Toraja tourism. Source data obtained through interviews and questionnaires with foreign tourists. The results of this study concluded that Toraja coffee is a variant of the destinations that can enhance the image of the Toraja region as world tourism.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: place branding toraja coffee tourism identity destination
Subjects: H Social Sciences > H Social Sciences (General)
Depositing User: EAI Editor IV
Date Deposited: 30 Jul 2021 06:48
Last Modified: 30 Jul 2021 06:48

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