Self-Esteem And Celebrity Worship In Social Network Bollywood Mania Club Indonesia Members In Jakarta

Sitasari, Novendawati Wahyu and Rozali, Yuli Azmi and Arumsari, Andini Dwi and Setyawan, Dedi (2019) Self-Esteem And Celebrity Worship In Social Network Bollywood Mania Club Indonesia Members In Jakarta. In: ICBLP 2019, 13-15 February 2019, Sidoarjo, Indonesia.

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The purpose of this study was to determine the relationship of self-esteem with celebrity worship on members of social network BMCI. Use of the Internet results in such groups transcending national and geographical boundaries communities. Hence sustained celebrity worship within outside micro-communities might not be as prevalent in the next generation of middle-aged consumers. Population and sample in this study are members of BMCI in Jakarta, which amounted to 250 people. The sampling technique used in this study is the probability sampling. This research is a correlational-quantitative with Pearson product moment correlation test. Results showed there are relationships between self-esteem with celebrity worship in BMCI members in Jakarta, where the significance value of 0.000 (p> 0.05). This means that self-esteem affects celebrity worship BMCI members of Bollywood. The relationship is in a negative direction. When members of BMCI has high self-esteem, they will be able to control their emotions, able to evaluate so they would be able to love their idol naturally or it can be said that these individuals are experiencing low celebrity worship.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: self-esteem celebrity worship bollywood worship
Subjects: H Social Sciences > H Social Sciences (General)
Depositing User: EAI Editor IV
Date Deposited: 30 Jul 2021 08:54
Last Modified: 30 Jul 2021 08:54

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