Research Article
The Agung Paradox: Revisiting Millenials Preference To Bali
@INPROCEEDINGS{10.4108/eai.9-10-2019.2291147, author={Putu Diah Sastri Pitanatri and I Wayan Mertha and Ni Luh Suastuti and Ni Made Suastini and IGA Putu Wita Indrayani}, title={The Agung Paradox: Revisiting Millenials Preference To Bali}, proceedings={Proceedings of the 1st Padjadjaran Communication Conference Series, PCCS 2019, 9 October 2019, Bandung, West Java, Indonesia}, publisher={EAI}, proceedings_a={PCCS}, year={2020}, month={1}, keywords={bali tourism; volcanic eruption effect; tourist visit}, doi={10.4108/eai.9-10-2019.2291147} }- Putu Diah Sastri Pitanatri
I Wayan Mertha
Ni Luh Suastuti
Ni Made Suastini
IGA Putu Wita Indrayani
Year: 2020
The Agung Paradox: Revisiting Millenials Preference To Bali
PCCS
EAI
DOI: 10.4108/eai.9-10-2019.2291147
Abstract
Mount Agung eruption in Bali in 2017 was projected to significantly drop-down numbers of visitors to the island. Surprisingly; even tough BPS recorded a decline of 12.64% in November, the occupancy rate in private housing especially villas and homestays are high. Hence, it becomes a paradox when many countries have put up travel warning, but millennials keep coming to the island. Hence, looking into this phenomenon, the study discusses millennial typologies that engage in tourist activities in Bali after Mount Agung eruption by looking into its level of resilient tourists of issues. By using a qualitative approach, the study indicates that millennials are the most resilient type of traveller of all. Nonetheless, it's nationality, millennials continue their travel plan to a certain destination. They even took the opportunity of lower rates during stay and post pictures on their social media of the Agung eruption.