Research Article
Quality of Homestay Services towards Guest Satisfaction in Kalibukbuk Village, Buleleng Regency, Bali
@INPROCEEDINGS{10.4108/eai.9-10-2019.2291146, author={Ni Desak Made Santi Diwyarthi and Nyoman Gede Mas Wiartha and Putu Diah Prabawati and I Wayan Adi Pratama}, title={Quality of Homestay Services towards Guest Satisfaction in Kalibukbuk Village, Buleleng Regency, Bali}, proceedings={Proceedings of the 1st Padjadjaran Communication Conference Series, PCCS 2019, 9 October 2019, Bandung, West Java, Indonesia}, publisher={EAI}, proceedings_a={PCCS}, year={2020}, month={1}, keywords={guest satisfaction; quality of homestay services; bali tourism}, doi={10.4108/eai.9-10-2019.2291146} }- Ni Desak Made Santi Diwyarthi
Nyoman Gede Mas Wiartha
Putu Diah Prabawati
I Wayan Adi Pratama
Year: 2020
Quality of Homestay Services towards Guest Satisfaction in Kalibukbuk Village, Buleleng Regency, Bali
PCCS
EAI
DOI: 10.4108/eai.9-10-2019.2291146
Abstract
This study aims to identify data relating to the Quality of Homestay Services towards Guest Satisfaction in Kalibukbuk Village, Buleleng Regency, Bali. The sample collection method used is purposive sampling, with totally of 112 respondents. The respondents are the guests who stay at the homestay. Data collection techniques used are interviews, observation, documentation and questionnaires with Likert scale. The data analysis technique used is Structural Equation Model (SEM), as the primary data analysis method. The results of multiple linear regression equations show the direction of each independent variable of this study on the dependent variable. The results showed that service quality variables consisting of physical form, reliability, responsiveness, assurance, and empathy simultaneously had an influence on guest satisfaction in quality of homestay services. Service quality variables partially have positive and significant effect on guest satisfaction in quality of homestay services in Kalibukbuk village, Buleleng Regency, Bali. This result shows that homestay having potential impact for hospitality industry. The suggestion are the stakeholders and management of homestay in Kalibukbuk have to prove competencies and good quality in hospitality industry.