Proceedings of the 1st Padjadjaran Communication Conference Series, PCCS 2019, 9 October 2019, Bandung, West Java, Indonesia

Research Article

Identification of Homestay in Ubud Tourism Area and Peliatan Village Based on Asean Homestay Standard

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  • @INPROCEEDINGS{10.4108/eai.9-10-2019.2291142,
        author={Ida Ayu Kalpikawati and Ni Wayan Chintia Pinaria and I Gusti Agung Febrianto},
        title={Identification of Homestay in Ubud Tourism Area and Peliatan Village Based on Asean Homestay Standard},
        proceedings={Proceedings of the 1st Padjadjaran Communication Conference Series, PCCS 2019, 9 October 2019, Bandung, West Java, Indonesia},
        publisher={EAI},
        proceedings_a={PCCS},
        year={2020},
        month={1},
        keywords={homestay; tourism area; asean homestay standard},
        doi={10.4108/eai.9-10-2019.2291142}
    }
    
  • Ida Ayu Kalpikawati
    Ni Wayan Chintia Pinaria
    I Gusti Agung Febrianto
    Year: 2020
    Identification of Homestay in Ubud Tourism Area and Peliatan Village Based on Asean Homestay Standard
    PCCS
    EAI
    DOI: 10.4108/eai.9-10-2019.2291142
Ida Ayu Kalpikawati1,*, Ni Wayan Chintia Pinaria1, I Gusti Agung Febrianto1
  • 1: Tinggi Pariwisata Nusa Dua Bali, Jl. Dharmawangsa, Benoa, Kec. Kuta Sel., Kabupaten Badung, Bali, Indonesia
*Contact email: idakalpika@yahoo.com

Abstract

The construction of a homestay is a priority of the Ministry of Tourism because the Ministry of Tourism has a target of 20 million foreign tourist visits to Indonesia in 2019. Ubud is one of the most famous tourism areas in the world and is one of the growth centers of homestays in Bali. But most homestays in Ubud do not meet homestay standards according to Asean Homestay Standards. This study aims to determine the number of homestays in the Ubud tourism area seen from homestay owners living with tourists, the number of rooms, and facilities owned in accordance with the ASEAN Homestay Standard. The object of this research is all homestays located in Ubud and Peliatan Village, Gianyar-Bali, spread across 22 Banjar. The data analysis technique uses descriptive analysis techniques. Based on the results of the study found from 287 homestays only 115 homestays that homestay owners live together with tourists (guest) and the maximum number of commercialized rooms is 4 rooms according to the ASEAN Homestay Standard. It is necessary to regulate homestay business permits so that homestay businesses in the region Ubud tourism truly provides equitable economic benefits and increases local income. The construction of a homestay that is not controlled will have an impact on increasing competition among homestay owners, reduced green land, causing environmental damage and affecting regional spatial planning.