Slow Fashion: Ethics and Sustainability in the Fashion Batik Industry

Paramita, Eristia Lidia (2020) Slow Fashion: Ethics and Sustainability in the Fashion Batik Industry. In: GE2J 2019, 10-11 July 2019, Salatiga, Central Java, Indonesia.

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Small Medium Enterprises (SMEs) need to adapt themselves on the dynamic environment. They are concerned on the environmental and sustainability issues thus produce slow fashion. There are only limited numbers of SMEs who practice in eco-friendly products. Therefore this paper aims to describe the SMEs’ practices on slow fashion, explain the capabilities needed to be success in the dynamic green environment and suggest the marketing strategies to compete in the sustainable green market of slow fashion product.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: slow fashion ethics sustainability batik small medium enterprises
Subjects: H Social Sciences > H Social Sciences (General)
Depositing User: EAI Editor IV
Date Deposited: 05 Aug 2021 11:53
Last Modified: 05 Aug 2021 11:53

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