City Branding with Tourism: A systematic mapping study

Miftahuddin, Asep and Hermanto, Bambang and Raharja, Sam'un Jaja and Chan, Arianis and fordian, Dian (2019) City Branding with Tourism: A systematic mapping study. In: WESTECH 2018, 8 December 2018, Medan, Indonesia.

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City branding a popular research theme from the database of the international journal such as Scopus so that it used as the main reference for researchers. The aim of the city branding research is to find empty gaps such as research methods, analytical techniques, and research sites. The method used is Systematic Mapping Studies (SMS ). The results showed that (1) research methods that are rarely used mix method (2) paper type that is rarely experienced paper research (3) Asia is rarely studied.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: city branding tourism systematic mapping study
Subjects: T Technology > T Technology (General)
Depositing User: EAI Editor IV
Date Deposited: 12 Aug 2021 09:40
Last Modified: 12 Aug 2021 09:40

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