Research Article
Women Empowerment Through E-Commerce Training
@INPROCEEDINGS{10.4108/eai.8-12-2018.2283978, author={Triana Rosalina Noor and Anthoni Suprayoga}, title={Women Empowerment Through E-Commerce Training}, proceedings={Proceedings of 1st Workshop on Environmental Science, Society, and Technology, WESTECH 2018, December 8th, 2018, Medan, Indonesia}, publisher={EAI}, proceedings_a={WESTECH}, year={2019}, month={6}, keywords={women's empowerment e-commerce training}, doi={10.4108/eai.8-12-2018.2283978} }- Triana Rosalina Noor
Anthoni Suprayoga
Year: 2019
Women Empowerment Through E-Commerce Training
WESTECH
EAI
DOI: 10.4108/eai.8-12-2018.2283978
Abstract
Small and Medium Enterprises (SME) have a significant role in the economy of the country, both in contributing to the Gross Domestic Production and total employment. One problem faced by SME is the marketing for this product because product marketing is done by personal selling or media exhibition. The method of this research uses the descriptive method with a qualitative approach. It aims to determine the woman empowerment by e-commerce training. The research subjects consisted of nine women as an SME manager, which is SME handicraft. The research data obtained by observation, interviews, and documentation. This research held on February-March 2017.
The results showed that women managers of SME already understand and know that online marketing is essential. Through this training, managers of SME learn how to used their android based phone cellular to sell their products. The final goal is managers of SME can make a web for their products operationalize, and care of the internet. It aims their products to become more popular and increasingly not only in the local market but also the international market because it could be accessed by many consumers.