Women Empowerment Through E-Commerce Training

Noor, Triana Rosalina and Suprayoga, Anthoni (2019) Women Empowerment Through E-Commerce Training. In: WESTECH 2018, 8 December 2018, Medan, Indonesia.

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Small and Medium Enterprises (SME) have a significant role in the economy of the country, both in contributing to the Gross Domestic Production and total employment. One problem faced by SME is the marketing for this product because product marketing is done by personal selling or media exhibition. The method of this research uses the descriptive method with a qualitative approach. It aims to determine the woman empowerment by e-commerce training. The research subjects consisted of nine women as an SME manager, which is SME handicraft. The research data obtained by observation, interviews, and documentation. This research held on February-March 2017.
The results showed that women managers of SME already understand and know that online marketing is essential. Through this training, managers of SME learn how to used their android based phone cellular to sell their products. The final goal is managers of SME can make a web for their products operationalize, and care of the internet. It aims their products to become more popular and increasingly not only in the local market but also the international market because it could be accessed by many consumers.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: women's empowerment e-commerce training
Subjects: T Technology > T Technology (General)
Depositing User: EAI Editor IV
Date Deposited: 12 Aug 2021 09:44
Last Modified: 12 Aug 2021 09:44
URI: https://eprints.eudl.eu/id/eprint/5961

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