Research Article
Tourism for City Branding: A Case of Cirebon
@INPROCEEDINGS{10.4108/eai.8-12-2018.2283850, author={E J Mihardja and Suharyanti Suharyanti and Mirana H}, title={Tourism for City Branding: A Case of Cirebon}, proceedings={Proceedings of 1st Workshop on Environmental Science, Society, and Technology, WESTECH 2018, December 8th, 2018, Medan, Indonesia}, publisher={EAI}, proceedings_a={WESTECH}, year={2019}, month={6}, keywords={city branding cirebon municipal city integration of tourism}, doi={10.4108/eai.8-12-2018.2283850} }- E J Mihardja
Suharyanti Suharyanti
Mirana H
Year: 2019
Tourism for City Branding: A Case of Cirebon
WESTECH
EAI
DOI: 10.4108/eai.8-12-2018.2283850
Abstract
The local government must build a brand for its region in accordance with the potential and positioning of the target area so that it can be more widely known to be considered appropriate for specific purposes, it is deemed appropriate for the place of investment, tourist destination, destination of residence, and organizing activities - events (events) to be perceived as a place with prosperity and high security. In Cirebon Municipal City, one of the potential to serve as a city branding is to integrate its tourism potential. This research is focused on the survey of public perception, tourist attractions, and the tourism industry in Cirebon. Qualitative research by means of in-depth observation and interviews is then conducted to stakeholders and elements of the city government. The results showed that tourism potential could be integrated as city branding of Cirebon with certain conditions, especially the need for maximizing stakeholders’ efforts to formulate and guard the potential of this tourism to be built as city branding.