Measurement Of Customer Satisfaction Index (Csi) At Bank Tabungan Negara Corporation (Ltd),Surabaya Office Branchas An Effort To Improve Service

Mujayadi, Didik (2020) Measurement Of Customer Satisfaction Index (Csi) At Bank Tabungan Negara Corporation (Ltd),Surabaya Office Branchas An Effort To Improve Service. In: ICOGESS 2019, 14 March 2019, Medan, North Sumatera, Indonesia.

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Abstract

Companies in the financial industry continue to increase in number along with development of the city of Surabaya. This results in the intensification of competition to gain more and more customers or at least to maintain the number of loyal customers. Likewise, Bank Tabungan Negara Corporation (Ltd) seeks to realize this goal. This is thedriving force for Bank Tabungan Negara Corporation, Surabaya Branch Office in order to further enhance its ability to have an advantage over existing banking competitors, aiming to maintain customer satisfaction which plays a very crucial role in having a competitive edge in the financial field.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: customer satisfaction servqual structural equation model partial least square (sem-pls)
Subjects: H Social Sciences > H Social Sciences (General)
Depositing User: EAI Editor IV
Date Deposited: 25 Aug 2021 07:14
Last Modified: 25 Aug 2021 07:14
URI: https://eprints.eudl.eu/id/eprint/6401

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