“Gratification” in Press Events through the Public Relations Practitioners and Journalists’s Perspective

Damayanti, Novita and Santoso, Prasetya Yoga (2019) “Gratification” in Press Events through the Public Relations Practitioners and Journalists’s Perspective. In: ICEASD & ICCOSED 2019, 1-2 April 2019, Kendari, Indonesia.

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This research focuses on the relationship of media relations which has various objectives to establish good relations with the media. The organizations get advantage from good publicity. In media relations, there are several press events such as press conferences, press visits, gathering press, interviews, and others. There were still some practices of giving envelopes or tipping to journalists in several press events by the organization. Furthermore, this practice breaks the rules of the code of ethics from the perspective of journalist's professional ethics and Public Relation. This study aims to find out the perspectives of PR practitioners and the journalists. Ethically, giving "envelopes" or tipping is prohibited. The journalist's code of ethics also prohibits the journalists to receive any envelopes or tipping while carrying out their duties. The scope of problem is limited to Jakarta region. The study is conducted to comprehend how gratification in media relation is comprehended through PR and journalist's perspective. This study uses a qualitative approach in case study method. Data were collected from interview and Focus Group Discuss (FGD) with several PR consultants, PR corporate, and PR government. Meanwhile, several journalists from the media will be invited to describe their point of views due to this matter.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: media relations public relations journalist code of ethics press events
Subjects: H Social Sciences > H Social Sciences (General)
Depositing User: EAI Editor IV
Date Deposited: 07 Sep 2021 13:02
Last Modified: 07 Sep 2021 13:02
URI: https://eprints.eudl.eu/id/eprint/6489

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