Efforts Of Songket Craftsmen To Maintain The Sustainability Of The Business

Sadalia, Isfenti and Fauzi, Amrin and Fadli, Fadli and Syafitri, Isdiana (2019) Efforts Of Songket Craftsmen To Maintain The Sustainability Of The Business. In: ICEMAB 2018, 8-9 October 2018, Medan, North Sumatra, Indonesia.

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This study aims to determine the various efforts made by the craftsmen of cloth woven songket to maintain the sustainability of its business so that it is still undergoing work as craftsmen of Batubara songket. This research uses descriptive qualitative approach. The population of the research was the target population, they are 20 craftsmen which is fully worked as craftsmen and drape earnings only on the results of the sale Batubara fabric songket. The entire population was made a research sample. Data analysis was performed with the techniques of study literature, observation, in-depth interviews and also questionnaire. Many of the efforts made by the craftsmen, they are (1) capital problem by submitting a loan to a bank just constrained reserved terms, (2) join the training or coaching from Government but still very limited amount and its implementation, (3) do marketing directly is considered more effective purchasing power draw compared to join the gallery or send to main distributor because it is considered more quickly receive cash (4) innovating colors and motifs follow current fashion trends (5) reduce the number of workers considered to be able to reduce production costs (6) sell fabric at prices cheaper but still give priority to quality (6) commitment to maintaining cultural heritage of Batu bara woven songket for the sake of continuity of the culture of the Malay of Batubara community in the future.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: sustainability of efforts craftsmen songket cloth
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Depositing User: EAI Editor IV
Date Deposited: 10 Sep 2021 06:48
Last Modified: 10 Sep 2021 06:48
URI: https://eprints.eudl.eu/id/eprint/6536

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