Determinant Selection Motorcycle Effects Of Interest Product Design And Celebrity Endorser

Setiawan, Edi and Zamzany, Faizal Ridwan and Sunarta, Sunarta and Azhari, Desi (2019) Determinant Selection Motorcycle Effects Of Interest Product Design And Celebrity Endorser. In: ICEMAB 2018, 8-9 October 2018, Medan, North Sumatra, Indonesia.

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Abstract

This study aims to determine the effect of product design and celebrity endorser on the interest in buying a Honda Motorcycle Beat Pop in Cikarang. The variables studied were product design and celebrity endorser as independent variables and buying interest as a dependent variable for consumers of Honda motorcycle Beat Pop in Cikarang. Population in this study is consumers of Honda Pop Beat in Cikarang. The number of samples was 99 respondents. The data is processed using multiple linear regression analysis. Sampling is done by accidental sample technique items, namely consumers in Cikarang. Based on the statistical analysis of the data, all indicators in this study are valid and also the variables are reliable. The results of this study state that product design and celebrity endorser together simultaneously have a positive effect on buying interest.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: product design celebrity endorser buying interest
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Depositing User: EAI Editor IV
Date Deposited: 10 Sep 2021 06:51
Last Modified: 10 Sep 2021 06:51
URI: https://eprints.eudl.eu/id/eprint/6566

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