Analysis Of Customer Relationship Management And Marketing Strategies Against Competitive Advantage On The Company's Distributor In Medan City

Daulay, Raihanah and Saputra, Riko (2019) Analysis Of Customer Relationship Management And Marketing Strategies Against Competitive Advantage On The Company's Distributor In Medan City. In: ICEMAB 2018, 8-9 October 2018, Medan, North Sumatra, Indonesia.

[thumbnail of PDF]
Preview
Text (PDF)
eai.8-10-2018.2288694.pdf - Published Version

Download (169kB) | Preview

Abstract

Competitive advantage required by any company that wants to be able to reach a much larger target market. Competitive advantage will show the market against all forms of goodness that want to be given to the market of what it produces. The high level of competition that exists, requires every company to be able to do a variety of strategies in reaching the target market. This research aims to know and analyze the effect of Customer Relationship Management and marketing strategies Against competitive advantage. This research uses the associative research and quantitative approach. This research used the now with 100 respondents. Technique of data analysis using multiple regression correlation coefficient. Customer Relationship Management (X 1), marketing strategies (X 2) and competitive advantage (Y).

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: customer relationship management marketing strategies competitive advantage
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Depositing User: EAI Editor IV
Date Deposited: 10 Sep 2021 06:51
Last Modified: 10 Sep 2021 06:51
URI: https://eprints.eudl.eu/id/eprint/6573

Actions (login required)

View Item
View Item