The Effect of taxi bike Service Quality on Customer Satisfaction among Students

Idris, Iswandi and Sari, Poppy Dinar and Ali, Yusmar and Aisyah, Siti and Hadi, Antonius Satria (2019) The Effect of taxi bike Service Quality on Customer Satisfaction among Students. In: ICASI 2019, 18 July 2019, Banda Aceh, Indonesia.

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The phenomenon Taxi bike is a driver who will be minimal attention to customers, less attention to the completeness of attributes for customer safety and lack of providing quality services. So from that this research was conducted with the aim to find out how the effect of taxi bike of service quality on customer satisfaction. Primary and secondary data are the selected data types. The data sources has been internal and external data. Based on the results of simple linear regression is the value of Y = 1,270 + 0,231 (X), it is known that the value of a = 1,270 and the value of b = 0,231. If the value of X (Service Quality) increases by 1 then the satisfaction level rises by 1.501 and if there is no variable X, then the level of satisfaction constant 1,270 and the most influential t test result is X5.1 where the value of t is the value of T count and T Table or (4,842> 1,97976) it is concluded that H₀ is treated as H1 means there be an effect between Service Quality on the first tangibles (tangible) variable (X5. 1) on Customer Satisfaction, the results of the Effect of taxi bike Service Quality determination test are obtained R2 (R Square) of 61.9 % service quality has an effect on customer satisfaction while the rest (100% — 61. 9% = 38. 1%) is influenced by other factors outside the research, it can be concluded the results the Service Quality (X) variable is directly positive and significantly influential to the Customer Authority (Y) at the Taxi Bike

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: service quality customer satisfaction taxi bike
Subjects: T Technology > T Technology (General)
Depositing User: EAI Editor IV
Date Deposited: 10 Sep 2021 10:58
Last Modified: 10 Sep 2021 10:58

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