Decision Support System In Determining Class On Accupuncture Clinic

Basiroh, Basiroh and Nur Hilal, Mohammad Nur (2019) Decision Support System In Determining Class On Accupuncture Clinic. In: ICASI 2019, 18 July 2019, Banda Aceh, Indonesia.

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The process of determining promotional class in acupuncture clinics is very common. Clinics also have data i.e form of primary data and customer secondary data. This happens repeatedly and generates a build up of customer data that affects information retrieval of the data. This study aims to grouping the clinic customer data in which those who are a greater contribution value get a valuable promotion as well. The Acupuncture Clinic uses decision support system by utilizing data mining process by using Clustering technique. K-Means is one of the non-hierarchical clustering data methods that can group customer data into multiple clusters based on the similarity of the data, so the customer data with similar contribution values are grouped in one cluster and those with different contribution values are grouped into other clusters. Implementation using PHP is used to find accurate values. Attributes used are customer earnings, total clinical outcomes, repeat visits, product purchases, needle types and therapists. The customer cluster formed is four clusters, with the first cluster 5 customers, the second cluster 9 customers and the third cluster a total of 6 customers and the fourth cluster there are 5 customers. The results of this study are used as one of the basic decision-making to determine promotion based on the clusters formed by the administration of acupuncture clinics.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: dss promotion clustering k-means algoritm
Subjects: T Technology > T Technology (General)
Depositing User: EAI Editor IV
Date Deposited: 10 Sep 2021 07:00
Last Modified: 10 Sep 2021 07:00

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