Research Article
Public Relations as Da'wah Communication Strategies In Economic Empowerment of Islamic Communities
@INPROCEEDINGS{10.4108/eai.10-9-2019.2289369, author={Oriza Agustin and Khomsahrial Romli and Fitri Yanti and Jasmadi Jasmadi and Indah Eftanastarini and Leny Setiyana}, title={Public Relations as Da'wah Communication Strategies In Economic Empowerment of Islamic Communities}, proceedings={The First International Conference On Islamic Development Studies 2019, ICIDS 2019, 10 September 2019, Bandar Lampung, Indonesia}, publisher={EAI}, proceedings_a={ICIDS}, year={2019}, month={11}, keywords={public relations da'wah communication strategy economic empowerment}, doi={10.4108/eai.10-9-2019.2289369} }- Oriza Agustin
Khomsahrial Romli
Fitri Yanti
Jasmadi Jasmadi
Indah Eftanastarini
Leny Setiyana
Year: 2019
Public Relations as Da'wah Communication Strategies In Economic Empowerment of Islamic Communities
ICIDS
EAI
DOI: 10.4108/eai.10-9-2019.2289369
Abstract
The purpose of this study is to find out Da'wah communication strategy in the economic empowerment of the Islamic community by using the theory of Public Relations in Amil Zakat DT Peduli Kota Metro. The goal is to achieve economic empowerment program target through Zakat, Infaq, Sedekah by the addition of new Donors / Muzakki. The research method used qualitative descriptive approach by actively involved in the economic empowerment program and interviews 30 informants from DT Peduli Metro management, government, Muzakki, Mustahik, Stakeholders and Corporate. The result is increasing of new Donors / Muzzaki by achievement of eight economic empowerment indicator through the implementation of the Public Relations strategy, namely Communal Space provided voluntarily by each Volunteers / Donors who become public consultant in attracting new Donors as volunteers in bringing up ideas and innovations maximizing DT Peduli's economic empowerment program.