Decision-making Model for Determinant Factors of Business Digital Platform Adoption by SMEs

Andriani, Debrina Puspita and Putro, Wisnu Wijayanto and Sari, Sylvie Indah Kartika and Nur Aini, Azizah Putri and Anwar, Agustinus Alfian (2020) Decision-making Model for Determinant Factors of Business Digital Platform Adoption by SMEs. In: IISS 2019, 30-31 October 2019, Malang, Indonesia.

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Small and medium enterprise (SMEs) is one of the industries that are currently growing rapidly. Its existence is not only a main pillar of the national economy, but also a pillar of family resilience. Most SMEs are family businesses that are driven, managed, and often employed their own families. The family presence had significant impact on the sustainability of SME businesses. However, empirical studies revealed contrary relationship between family ownership with the internationalization strategy of business, such as the strategy to adopt business digital platform or e-commerce for competing in the digital era. Therefore, this study aimed to assess and classify the determinant factors in business digital platform adoption that affect the SME businesses expansion. The decision making model is built in a decision tree using C4.5 algorithm. The results disclosed that organizational factor was the most significant factor in adopting a digital business platform. The organizational factors comprised enterprise resources, firm size, and management commitment. This study could support the business owners in making optimal and efficient decisions to minimize risk in order to create business and family sustainability and resilience.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: decision analysis digital platform family business sme technology adoption
Subjects: H Social Sciences > H Social Sciences (General)
Depositing User: EAI Editor IV
Date Deposited: 15 Oct 2021 06:53
Last Modified: 15 Oct 2021 06:53

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