Tax Socialization through Television Media: Implementation and Obstacles

Television is one of the favourite sources of entertainment and information for the people in Indonesia, in addition to the internet. Hence, television can be used as an effective instrument for the government to carry out extensive socialization program. The purpose of this study is to analyse the implementation of tax socialization by the Directorate General of Taxation (DGT) via television, includes opportunities and obstacles. Qualitative research was conducted with in depth interview and literature study as data collection technique. As the result, since there is a low level of tax knowledge amongst the community (especially the lower middle class), which affects the low level of public tax consciousness, the implementation of broad tax socialization through television media is important because the amount of human resources in DGT is limited to direct socialization. However, the biggest obstacle for DGT is the limited funds to conduct tax socialization through television