Research Article
Construction of Female Housemaid Profile in Indonesian Movie
@INPROCEEDINGS{10.4108/eai.7-12-2018.2281806, author={Redi Panuju and Daniel Susilo and Harliantara Harliantara}, title={Construction of Female Housemaid Profile in Indonesian Movie}, proceedings={Proceedings of the 1st International Conference on Emerging Media, and Social Science, ICEMSS 2018, 7-8 December 2018, Banyuwangi, Indonesia}, publisher={EAI}, proceedings_a={ICEMSS}, year={2019}, month={3}, keywords={gender bias education indonesian movie recreation and housemaid}, doi={10.4108/eai.7-12-2018.2281806} }- Redi Panuju
Daniel Susilo
Harliantara Harliantara
Year: 2019
Construction of Female Housemaid Profile in Indonesian Movie
ICEMSS
EAI
DOI: 10.4108/eai.7-12-2018.2281806
Abstract
This paper tried to analyze Indonesian movie which tells about housemaid. The aim of the current research was analyzing if after reformation era signed by the emergence of awareness on gender, the female representation has been free from gender bias. The method used was Ethnographic content analysis. It used perspective of seeing fim as the art creature as well as representation from social situation of its era. The element inspected here were: physical characteristic, environmental service, reaction and/or expression of the housemaid, and synopsis. The dominant finding was a movie about housemaid tends to emphasize the body shape and face of housemaid as the attraction, thus the housemaid problem in the relation with social problem was not found. The movie was underlined the recreative purposesas the economical commodity menu. As well as the housemaid in Indonesian movies were framed as stimulus to comply the taste and dominant norms in society