C45 Algorithm for Creative Economic Products and Services Marketing Classification of Padang

The aims of this research were to analyze the marketing data for creative economy products and services in Padang using the C45 algorithm. Nowadays, the development of information technology is one of the factors that play a role in the marketing of products and services in creative economy. The C45 algorithm is able to classify how big influence the existing marketing factors have on the transaction. This research resulted in a classification of the level of sales of products and services, namely less famous, famous, and very famous. The results of this study are used to reference the development of integrated digital-based marketing concepts.