Research Article
Influence Customer Meal Experience to Behavior Intention in Hotel Restaurant
@INPROCEEDINGS{10.4108/eai.3-6-2021.2310922, author={Mulyati Mulyati and Prastiti Laras Nugraheni and Nurlaila Abdullah Mashabi}, title={Influence Customer Meal Experience to Behavior Intention in Hotel Restaurant }, proceedings={Proceedings of the 1st International Conference on Education, Humanities, Health and Agriculture, ICEHHA 2021, 3-4 June 2021, Ruteng, Flores, Indonesia}, publisher={EAI}, proceedings_a={ICEHHA}, year={2021}, month={8}, keywords={meal experience; behavior intention; famm scale}, doi={10.4108/eai.3-6-2021.2310922} }- Mulyati Mulyati
Prastiti Laras Nugraheni
Nurlaila Abdullah Mashabi
Year: 2021
Influence Customer Meal Experience to Behavior Intention in Hotel Restaurant
ICEHHA
EAI
DOI: 10.4108/eai.3-6-2021.2310922
Abstract
A good impression on the meal experience at a hotel restaurant is expected to affect customer satisfaction, give the hotel a good image, and encourage consumers to make repeat purchases at the hotel restaurant. This study aimed to determine the influence of customer meal experience on behavioral intention in the restaurant hotel in Jakarta. This study uses an explanatory approach involved which 100 respondents. Meal experience was measured using the FAMM Scale with three dimensions (product, room, atmosphere) and behavior intention measure with three dimensions (Loyalty to Company, Propensity to Switch, and Willingness to Pay More). Furthermore, the data were analyzed using descriptive analysis and inferential. The results showed that Customer meal experiences with Behavior intention have a strong relationship. The correlation coefficient value shows a positive value. It means that if the customer meal experience is getting better, behavior intention will also increase. The customer eating experience influenced behavioral intention by 29.6%.