Influence Customer Meal Experience to Behavior Intention in Hotel Restaurant

Mulyati, Mulyati and Nugraheni, Prastiti Laras and Mashabi, Nurlaila Abdullah (2021) Influence Customer Meal Experience to Behavior Intention in Hotel Restaurant. In: ICEHHA 2021, 3-4 June 2021, Ruteng, Flores, Indonesia.

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A good impression on the meal experience at a hotel restaurant is expected to affect customer satisfaction, give the hotel a good image, and encourage consumers to make repeat purchases at the hotel restaurant. This study aimed to determine the influence of customer meal experience on behavioral intention in the restaurant hotel in Jakarta. This study uses an explanatory approach involved which 100 respondents. Meal experience was measured using the FAMM Scale with three dimensions (product, room, atmosphere) and behavior intention measure with three dimensions (Loyalty to Company, Propensity to Switch, and Willingness to Pay More). Furthermore, the data were analyzed using descriptive analysis and inferential. The results showed that Customer meal experiences with Behavior intention have a strong relationship. The correlation coefficient value shows a positive value. It means that if the customer meal experience is getting better, behavior intention will also increase. The customer eating experience influenced behavioral intention by 29.6%.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: meal experience; behavior intention; famm scale
Subjects: H Social Sciences > H Social Sciences (General)
Depositing User: EAI Editor IV
Date Deposited: 08 Nov 2021 07:22
Last Modified: 08 Nov 2021 07:22

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