Spending and Saving Behavior Towards the 2019 Indonesia Presidential Election

This paper investigates the spending and saving behavior towards the next presidential election. Specifically, this paper discusses about spending and saving behavior of Gen Y in Indoensia. The research adopted a quantitative approach through a survey method with sample of Gen Y in Jakarta. This study reveals that the Presidential Election is an important political event and they are optimistic about the process and results of the 2019 Presidential Election based on 2014 Presidential Election. However, the next presidential election is not significantly impact spending and saving behavior of the Gen Y. The reason is because the price of goods are still reasonable. Prices and promotions are the dominant factors for making decisions on purchases. They will save more because they think saving is very important, especially to manage unexpected potential risks