Spending and Saving Behavior Towards the 2019 Indonesia Presidential Election

Tamara, D and Lingga, M P and Rosmiaty, D (2019) Spending and Saving Behavior Towards the 2019 Indonesia Presidential Election. In: WOMELA-GG 2019, 26 January 2019, Medan, Indonesia.

[thumbnail of PDF]
Text (PDF)
eai.26-1-2019.2283198.pdf - Published Version

Download (1MB) | Preview


This paper investigates the spending and saving behavior towards the next presidential election. Specifically, this paper discusses about spending and saving behavior of Gen Y in Indoensia. The research adopted a quantitative approach through a survey method with sample of Gen Y in Jakarta. This study reveals that the Presidential Election is an important political event and they are optimistic about the process and results of the 2019 Presidential Election based on 2014 Presidential Election. However, the next presidential election is not significantly impact spending and saving behavior of the Gen Y. The reason is because the price of goods are still reasonable. Prices and promotions are the dominant factors for making decisions on purchases. They will save more because they think saving is very important, especially to manage unexpected potential risks

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: spending saving behavior presidential election indonesia
Subjects: H Social Sciences > H Social Sciences (General)
Depositing User: EAI Editor IV
Date Deposited: 22 Nov 2021 12:41
Last Modified: 22 Nov 2021 12:41
URI: https://eprints.eudl.eu/id/eprint/8538

Actions (login required)

View Item
View Item