Proceedings of the 1st Seminar and Workshop on Research Design, for Education, Social Science, Arts, and Humanities, SEWORD FRESSH 2019, April 27 2019, Surakarta, Central Java, Indonesia

Research Article

Representation of Language in Social Media: A Case Study of the Facebook Users in Desa Larangan

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  • @INPROCEEDINGS{10.4108/eai.27-4-2019.2286921,
        author={Suparni Bt Carmudi and Lila Wati Kurnia},
        title={Representation of Language in Social Media: A Case Study of the Facebook Users in Desa Larangan},
        proceedings={Proceedings of the 1st Seminar and Workshop on Research Design, for Education, Social Science, Arts, and Humanities, SEWORD FRESSH 2019, April 27 2019, Surakarta, Central Java, Indonesia},
        publisher={EAI},
        proceedings_a={SEWORD FRESSH},
        year={2019},
        month={9},
        keywords={representation local dan mixed languages publik and private space social media},
        doi={10.4108/eai.27-4-2019.2286921}
    }
    
  • Suparni Bt Carmudi
    Lila Wati Kurnia
    Year: 2019
    Representation of Language in Social Media: A Case Study of the Facebook Users in Desa Larangan
    SEWORD FRESSH
    EAI
    DOI: 10.4108/eai.27-4-2019.2286921
Suparni Bt Carmudi1,*, Lila Wati Kurnia1
  • 1: Universitas Indonesia, Jakarta, Indonesia
*Contact email: maniez.efgs@gmail.com

Abstract

Language both used verbally and in writing will represent the identity of the users. That is why the use of language must be adapted to the context. This research is interested in the use of local and mixed languages on social media. By using the concept of representation from Stuart Hall, this study attempts to examine the relation between the use of language on social media and the user's self-representation. This research uses quantitative methods with cultural studies approach to examine how the media facilitates the community in representing their identity. This research departs from the phenomenon of the use of local languages and mixtures which are often found by Facebook users in the village of Larangan-Brebes, thus data is collected through netnography. In addition, the author also collects ethnographic data such as observation and direct interviews which aims to see how language is used in daily life by the participants. The result shows that the use of Facebook in the rural context represents modernity or progress in the Larangan community. On the other hand, the use of local and mixed languages supported by personal topics automatically represents the inability of Facebook users to distinguish between public space and private space. Eventually, this phenomenon illustrates the lack of understanding of their media literacy.