Simulacra in Women's Face Images: Reading Make Up Tutorial Phenomenon on Instagram

Facial aesthetics has long been a special concern in all ethnic groups in the world as women’s desires and intuition. Global agreement has changed and reconstructed the perspective of beautiful image for women. Thus, diversity which contains the wisdom of traditional values on the definition of beautiful has become narrower and shallow. The purpose of this research is to find out and analyze the motivation of women in using Instagram as publications medium for makeup tutorial activities with various backgrounds. The research method used is an imagological perspective approach which places visual culture phenomenon as a false reality in the society. The data which possess relevance with or discuss about simulacra, women, phenomena, and Instagram were analyzed using documentation and archives. Furthermore, the results of data analysis and discussion show that women's weakness regarding complexion (skin) image is different from the general public conventions on beauty. In fact, natural appearance anomalies caused by hormonal conditions is frequently also considered as such a serious disorder as acne and oily skin. Visual illusion through make up may be considered as a conventional means which is able to distort the literal meaning of real beauty.