Research Article
Communication Strategy of Garuda Indonesia to Achieve High Performance
@INPROCEEDINGS{10.4108/eai.27-4-2019.2286817, author={Boedi Priantoro and Prahastiwi Utari and Andre Rahmanto}, title={Communication Strategy of Garuda Indonesia to Achieve High Performance}, proceedings={Proceedings of the 1st Seminar and Workshop on Research Design, for Education, Social Science, Arts, and Humanities, SEWORD FRESSH 2019, April 27 2019, Surakarta, Central Java, Indonesia}, publisher={EAI}, proceedings_a={SEWORD FRESSH}, year={2019}, month={9}, keywords={communication planning strategy competition close relationship}, doi={10.4108/eai.27-4-2019.2286817} }- Boedi Priantoro
Prahastiwi Utari
Andre Rahmanto
Year: 2019
Communication Strategy of Garuda Indonesia to Achieve High Performance
SEWORD FRESSH
EAI
DOI: 10.4108/eai.27-4-2019.2286817
Abstract
Communication strategy becomes an important thing must be done by every industry today. This study describe the communication strategy of Garuda Indonesia Surakarta to achieve high performance. By using a descriptive qualitative approach, this study seeks to explore how communication strategy of Garuda Indonesia can be implemented by frontliner so that high performance can be achieved. This research was conducted at Garuda Office Surakarta. The data were obtained through interviews and in-depth observations. The results of this research, researcher concluded that communication strategy conducted by Garuda Indonesia Surakarta through the stage: Finding, keeping and growing which can only be done by making communication based on close relationship so that able to build good relationship, second communication strategy adapted to the conditions and culture of the society, third implementation of this Strategic communication planning giving an output of Garuda’s sales achievement of 118% in 2018. This communication strategy can work well if done by reliable frontliner who has the skills to communicate and personal selling skills to create good relationship.